Page 11 - February2024_MS_Iowa

what’s trending
PUBLIC BUYING MORE PRIVATE BRANDS
15%+
52-week dollar growth of Private Brands
Source: SNEC Total U.S. 52 week ending 4/22/23
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As consumers shift their buying habits to more value priced products, private brands experienced dramatic growth over the past year. Nielsen predicts private label brands are likely to outpace national brands in 2024.
The Frozen Foods department saw unprecedented growth over the past three years, with frozen vegetables showing 16% growth over the last 12 months. Pizza and ice cream unit growth is also outpacing dollar sales over the past year.
Brands+ Spotlight:
Woodstock offers an extensive range of frozen vegetables, including staples, unique blends, and steamable options, all USDA Organic or Non-GMO Project Verified.
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