Page 4 - July_2024_Iowa
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what’s trending
LEAD THE PACK WITH READY TO DRINK TEAS
80%
Scan to learn more about New Age Beverage trends
Ready to Drink Tea is the largest segment in the New Age Beverage category, with a 57% sales share and a strong growth trend of 26%+. Be sure to keep unsweetened on your shelves, which has 36%+ growth in the tea category.
MULTIPACK SALES ARE SOARING
• RTD Tea has the largest contribution of sales associated from multipacks and the highest growth trend of +234%
• Multipack dollar sales up +126%
• 4 packs leading dollar growth of multipacks in
the category, up more than 127%
• 8 packs have a small sales share but trending
up 1,185%
category growth from
RTD tea segment
2
Source: 10/08/2023 – 52 Weeks – SNEC Total U.S.
