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what’s trending
HOME COOKING
Easy to Prepare is Most Important Factor for Consumer Buying
Eating dinner at home has more than doubled since 2019, with 83% of meals sourced at home. This creates an opportunity to stock new, easy-to-carry options that mimic at-home favorites.
• Latin Flavors are Heating Up: the cooking sauces segment growth is driven by spicy, flavorful options as convenient pre-made meal starters
• Stack the Mac: packaged mac & cheese has a 38% share and primary driver of sales and growth in the category
• Chickpea’s On-the-Go: chickpea leads microwave cups and pouches, and packaged pasta segments
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Sources: NPD, Kantar, Numerator; Kantar Profiles/Mintel, July 2022; Q: What are the top five most important factors that you consider when planning meals?
71%
home cookers are more interested in ease of cooking rather than price
6
