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what’s trending
CONSUMERS ARE READY TO EAT BETTER-FOR-YOU CEREALS
$3M+
growth
NO ADDED SUGAR CLAIM
Scan to learn more about RTE Cereals
The Cereal Ready To Eat category experienced another year of growth, slightly more than 12% over last 52 weeks. Consumers are looking for cereal to not only deliver on taste but also better-for-you attributes.
ATTRIBUTES FOR MORE SALES
• Non-GMO Project Verified represents the largest sales share and dollar growth of all identified Stewardships and Claims at the category level.
• No Added Sugar has the largest dollar share and dollar growth among the identified product types.
• Grain Free has the largest dollar share and dollar growth among the identified marketing key ingredients.
• Good Source of Fiber represents the second largest sales share among the identified product types.
Source: 09/11/2023 – 52 Weeks – SNEC Total U.S.
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