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what’s trending
WHAT’S IN THIS SAUCE?
Consumers Look for USDA Organic & Non GMO Project Verified Attributes
The rise in home cooking, and consumers seeking to save money, have fueled the growth of diced tomatoes, as well as the Tomato Paste Sauce and Puree category.
• USDA Organic tomato paste sauce ranks 1st in dollar sales, representing 98% of the category sales
• Non GMO Project Verified tomato paste sauce
and puree options rank 1st in dollar growth
• Diced tomato options contribute to more than half of the sales
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adults 45-54
are the heaviest consumers of canned tomato products
Source: SPINS 10/02/2022 – 52 Weeks – SNEC Total U.S.
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