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what’s trending
VALUE IS SUNNY SIDE TO MORE EGG SALES
Of the 3 core categories, 6, 12 and 18-count, the traditional dozen accounts for more than 78% of category dollar sales share. Additional sales opportunities exist with ready-to-eat options, which has the highest increase in dollar and unit sales.
NATURAL RETAILERS HAVE THE ADVANTAGE
• Value-oriented shoppers make up nearly 50% of all grocery shoppers and spend 1.5 times more dollars than dollar value driven shoppers.
• Natural retailers are in a better position to capitalize on this than conventional retailers. Because of this stock top selling Certified Humane, pasture raised, and free-
Scan to learn more range eggs.
52%+
growth
18-COUNT EGGS
about increasing egg sales
• Provide these value shoppers with the dollar value 18-count sizes to improve price image.
Source: 08/28/2023 – 52 Weeks – SNEC Total U.S.
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