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what’s trending
STOCK COOKIES THAT ARE FREE
from gluten and grain
71%
consumers don’t plan to snack, they just grab them
Source: Numerator Survey, Q16
Scan to learn more about Cookie trends
The Health and Wellness Industry (HWI) cookie products in the Natural channel are trending up 7% in dollars and 2% in units, outperforming the overall Natural channel which is trending up 4% in dollars and down 1% in unit sales.
RECIPES FOR MORE COOKIE SALES
• Expand varieties of Certified Kosher and Non-GMO Project Verified cookies, which rank 1st and 2nd respectively in dollar sales and growth out of the top 10 stewardships and claims in the category.
• Ensure comprehensive representation of Gluten Free cookie options, which has increased sales by $12.3M in the last three years.
• Stock ample Grain Free cookies, which have increased sales by $5M in the last three years.
*HWI or Health and Wellness Industry: Products include Natural and Specialty Wellness brand positions as defined by SPINS
Source: 02/25/2024 – 52 Weeks – SNEC Total U.S.
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